The 2nd phase of the Indian Premier League (IPL 2021) season kicks off September 19th, with defending champions Mumbai Indians (MI) taking on Chennai Super Kings (CSK) in a blockbuster tie. MI will play CSK on ground & Mumbai team’s backroom boys Parthiv Patel (Talent Scout) & Kiran More (Wicket-keeping consultant) will be in action on Star Sports Commentary panel. The LIVE broadcast partner of IPL has revealed star-studded commentary team for the league in UAE and both Parthiv & More have been included in the commentary panel.
Star Sports has already released a promo for the opening game. Now the official broadcaster of the T20 league has also unveiled a star-studded commentary panel for the season.
Hindi commentators: Jatin Sapru, Suren Sundaram, Aakash Chopra, Nikhil Chopra, Tanya Purohit, Irfan Pathan, Gautam Gambhir, Parthiv Patel and Kiran More.
English Commentators: Harsha Bhogle, S. Gavaskar, L Siva, Murali Kartik, Deep Dasgupta, Anjum Chopra, Ian Bishop, Alan Wilkins, Pommy Mbangwa, Nicholas Knight, Danny Morrison, Simon Doull, Matthew Hayden & Kevin Pietersen.
The UAE is slated to host a total of 31 IPL matches in September-October. The league stage of the tournament ends on October 8, with Royal Challengers Bangalore taking on Delhi Capitals.
The first Qualifier of the tournament will be played on October 10 in Dubai. The Eliminator will take place on October 11. The losing team of the first Qualifier and winning team of Eliminator will square in the second Qualifier on October 13. The final will take place on October 15 in Dubai. Following the T20 league, the national players will take part in T20 World Cup 2021, which kicks off on October 17.
The official broadcaster is gearing up for GRAND LIVE COVERAGE of the league. As was the case with IPL Phase 1 in India, Star Sports & Disney+ Hotstar will LIVE broadcast the IPL in seven languages including Hindi, English, Tamil, Telugu, Kannada, Bengali, and Malayalam. The broadcaster is also planning to give enhanced broadcast experience to the IPL fans for the cash rich league.
“Star and Disney India is also committed to continue delivering the most engaging and immersive broadcast of the tournament across TV and digital platforms. Multiple regional feeds, world-class presentation, enhanced viewing experiences and technology innovations will delight millions of viewers,” Sanjog Gupta, Head of Sports for Star & Disney declared.
Star Sports is also striking rich deals for the remaining advertising spots on IPL broadcast. This is despite of 5 of the top brands deciding to discontinue their sponsorship deals with the broadcaster on account of postponement of the tournament. According to the information available from industry sources, Star Sports is demanding & commanding almost 10-15% hike in rates in comparison to Phase 1. Almost 90% ad inventory for the remaining 31 matches have been booked.
According to the information available with InsideSport.co, In April i.e Phase 1 of IPL, Disney Star had 17 confirmed sponsors. However, five sponsors Just Dial, Frooti, Vodafone-Idea, Groww, and Havells Fans– have decided not to continue with their sponsorship deals due to the postponement of the tournament.
Despite of these pull outs – according to an industry source, Star Sports is asking almost 15 to 15.5 Lakh per 10 second rates for spot buys in the market. Earlier in Phase 1 Star was selling spots for 13 to 13.5 Lakhs for 10 seconds.
“Inventory is too less, brands who had missed out will latch on to spot buys, especially those brands who are releasing their product campaigns during or near to IPL in UAE. Star will easily get advertisers even at the increased rates & pull out by some of the advertisers will not matter much”, declared one of the top media-buyers in the country.
According to a TAM Sports report, 90+ advertisers and 165+ brands were advertising on Star’s TV network for the IPL 2021 in Phase 1.
Meanwhile, the other 12 sponsors Dream11, Byju’s and PhonePe as co-presenting sponsors besides Bingo, Kamla Pasand, AMFI, Asian Paints, Amazon Prime, Cadbury Dairy Milk, Thums Up, Garnier Men and Cred as associate sponsors are continuing their advertising association on IPL 2021.
At the time of the postponement of IPL 2021, Star Sports had communicated to its sponsors and spot buyers that they need to pay only for the ad inventory which they have consumed. It had also given an option to sponsors and spot buyers to either continue their deals or come back as and when the remainder part of the IPL resumes. The sponsors also had the first right of refusal for the second phase of the IPL.